What is Search Engine Optimization?

SEO is a shortened form for ” Search Engine Optimization “. SEO is the process of increasing the quality and quantity of search engine traffic to a website or web page. In basic terms, it means the process of improving your site to increase its visibility. It is when people search for services or products related to the business on Google, Bing, etc.

The higher number of times your pages appear in search results, the greater the chances to attract attention. Higher visibility helps to bring new and existing customers to your business. SEO focuses on unpaid traffic ( known as “natural” or “organic” results) rather than paid or direct traffic. Usually, unpaid traffic comes from various sources. For instance, image searches, video searches, academic searches, and news searches.


How does SEO Work?

 Google, Bing, and other search engines use search bots to crawl web pages. Bots go from site to site, collecting information about the pages, and indexing them. Consider the index to be a massive library where a librarian can collect a book (or a web page). To support you to find exactly what you’re looking for at the time. 

In a school library, the school librarian has read every book in the library. He/She knows which one will have the answers to your questions. In addition, Our SEO success factors act as proxies for user experience aspects. In the same way, bots know how well a website or web page can provide the visitor/user with what he/she is looking for. 

Search Engine Optimization works by improving a website’s content and conducting keyword research. And, gaining inbound links to raise the ranking and visibility of that content. While results are generally visible on the SERP after a webpage is crawled and indexed by a search engine. SEO efforts can take months to bear fruit.

Search Engine Optimization

Why SEO is Important in Digital Marketing?

SEO is an important part of digital marketing. Because people conduct trillions of searches each year to learn more about products and services. Above all, For many brands, search is an essential source to drive digital traffic. Similarly, it has a significant impact on growth of your business. Over the years, search results have evolved to provide users with more direct answers. And, information to keep visitors on the search engine results page rather than redirecting them to some other website.

Hence, Good and rich results as well as the knowledge Panels in search results improve visibility. It provides users with more information about your company right in the results. Search Engine Optimization is the foundation of a website. Moreover, when you understand what your website visitors want, you can apply that knowledge to your campaigns (paid and organic) and website.


Important SEO Methods to grow your Business

1) Crawl accessibility to tell that search engines can read your website.

2) Interesting content that responds to the searcher’s query

3) Keywords should be optimized to attract searchers and engines.

4) Excellent user experience, including a quick load time and a compelling UX

5) Content that is worth sharing and receives links, citations, and amplification

6) Title, URL, and description to increase CTR in rankings

7) To make difference in SERPs, use snippet/schema markup.



In conclusion, Search Engine Optimization ‘s goal is to increase a company’s visibility in organic search results. As a result, such efforts drive more traffic to the company’s website. Greater the chances of more conversions, which leads to more customers and revenue. For more information, visit our website: Excellent Technosys.

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